Wedding florists have date-locked bookings. Retail florists have a daily shop that doesn't pause. Here's the playbook for both — and the hybrid case.
Quick answer
Wedding-only florists: block dates 12+ months out OR covering florist with design compatibility. Retail florists: covering florist taking shop hours, OR closure with auto-redirect to a partner shop. Most retail florists choose a 1-week closure with redirect rather than the operational complexity of a covering florist.
→ The mechanical fix
Customer routing during shop closure.
Customer needs flowers tomorrow? Auto-redirect to your partner shop.